How can you estimate the price of a website?
Typically, only entry-level agencies post their prices. They can do this because their designs are cloned and the basic functions of the websites are clearly limited. Each function or page added to the site will increase the final bill.
For a customised professional site, it is virtually impossible to estimate the price without establishing detailed specifications. Depending on the complexity, number of pages, and degree of attention to the design, the cost of a website can range from a thousand to hundreds of thousands of francs.
However, we can make some estimates based on an example:
Example of website costs in Switzerland
Let’s take the example of a relatively simple site of 5 to 10 pages, with custom design and standard functions, including the home page, the presentation of the products and the company, and a contact form. In this case, there is no question of an online shop or advanced interactive functions requiring databases.
We evaluate here the price of Web agencies in Switzerland (without guarantee, because there are often differences between cantons and agencies). See below to read more about freelancers and other alternatives to save on these costs.
Between 1,000 and 7,500 francs
For this price you usually deliver the texts and images to the agency. The agency will pick a website template and put it online. That’s pretty much it. If you think of buying a house, it would be the equivalent of a prefabricated house, delivered turnkey.
Good for a personal non-commercial website or a very small company. You will have minimal visibility on the Web, allowing you to inform your current customers about your offers and your company. It will not enable you to stand out from your competitors or win customers.
Between 7,500 and 15,000 francs
This is the minimum amount for a design and realisation tailored to your company and your audience. Depending on the agencies, you will be offered assistance in writing and implementing the content and photography. Using our example of buying a house, you will be dealing here with an architect who will visit the premises and design a house according to the typology of the land and the sunlight.
Good if you are an entrepreneur, start-up, or SME who wants to give your website a somewhat professional and competitive look.
From 15,000 francs
Here you will have different specialists at your disposal. In most cases, in addition to the Web designer, a marketer will help you make your site visible among your competitors.
Good if you are an SME wishing to establish yourself as a leader in your market, strengthen your brand image, or increase your customer base.
From 30,000 francs
If you want to see your house in an architecture magazine, this is the place to go. These agencies are like Herzog & de Meuron on the Web. They create complex and innovative websites, receive awards for their achievements, and work for large Swiss companies such as PostFinance or Nestlé. They can spend several years on a project and their hourly rate is among the highest. The cost of a website for this type of company is thus in the hundreds of thousands of francs.
Good if if you are a large SME with very specific needs or a large company.
In short, the more time an agency will spend on your site and the higher the agency’s reputation, the higher the bill will be.